Client: Heygate Farms Swaffham Ltd

Part of Heygate & Sons: the UK's largest independent country miller, Heygate Farms is a 6,000 acre arable farm based in Norfolk, with particular expertise in growing high quality potatoes. Heygate's wished to find more value from their crop than they were achieving selling the crop into the wholesale market and approached One Vision to develop and market a new range of branded potatoes.

We created a high quality brand identity for a range of premium new potatoes to differentiate them from the commodity products that are normally sold through retail.

Full online and offline marketing support is provided and we are currently launching the products in retailers throughout the UK.

What did we do?
Although the farm was a well-established business, creating a branded product and finding new markets for it was in effect creating a new business separate from existing operations. A brand had to be created and protected, and pricing and distribution issues into a complex multi-channel market had to be overcome. There was also resistance to new ideas from some established areas of the market but persistence and continued profile building paid off.

What did we achieve?
Norfolk Peer new potatoes were successfully launched into 20 regional Asda stores. The launch was supported by an extensive consumer and trade PR campaign. Sales were 50% above forecast and the initial trial was extended to stock Norfolk Peer new potatoes for the rest of the season. Work is continuing on developing additional new products with the existing brand.

We were proud that Heygate Farms won the President's trophy for the Best Trade Stand at the Wayland Show, August 2011.

For more information Google: Norfolk Peer.

If you would like to chat about how we may be able to help your business, please call Matt Brown on 01223 750214

Client work that we are particularly proud of

Award winning trade stand
The Heygate Farms trade stand wins best trade stand.

Delivering marketing success for client's locally in Norfolk and across the whole UK
One Vision Ltd is proud to be a Google AdWords Certified Partner