All businesses have a limit to their marketing budget and have to decide where to invest to get the best return. One decision for online advertisers is whether to put their budget into search Pay-Per-Click (PPC) adverts or social media sites PPC adverts
Social media and how best to use it is a frequent marketing topic these days and after a very interesting conversation with my friend Huw Sayer, here are our top tips when considering which platforms to use and for which purpose.
How many businesses use social media platforms as part of their marketing for the wrong reasons? There is no doubt that social media extends the toolkit that the business owner and marketing person have at their disposal to communicate messages to existing and potential customers. But do you know what return you are receiving from your social media investment?