How do I get to the top of page one in Google?

I have lost count of the number of times I have been asked this question over the last 18 years or so. A top placing in Google is seen as essential for many business websites and with good reason. There is a lot of data from research which suggests that the top 3 positions on a Google search results page account for between 60% and 80% of the clicks, with the top position taking anywhere between 25% and 35% of the clicks, up to 3 times as many clicks as position 2. And what about the difference between paid adverts and the organic listings?


We are often asked, “What is the best way to market my business in the search engines?” and occasionally, “Surely SEO is better, as it’s free!”. Well nothing is free. Both natural and paid listings in the search engines take time, experience and money to implement.